ÌìÃÀÓ°Ôº brand guidelines
ÌìÃÀÓ°Ôº updated its brand guidelines in June 2025 to include details on implementing and extending the use of the brand into new contexts and channels.
Documents
Details
The look and feel of ÌìÃÀӰԺ’s brand has been updated to make sure ÌìÃÀÓ°Ôº works well for everyone and can expand into new channels such as the ÌìÃÀÓ°Ôº App and the ÌìÃÀÓ°Ôº Wallet.
This document contains detailed brand guidance for all ÌìÃÀÓ°Ôº brand elements, including the colour palette, typography, and the ÌìÃÀÓ°Ôº ‘dot’.
The guidelines also show how the brand can flex appropriately to users, audience, content and context.
If you have a question about the ÌìÃÀÓ°Ôº brand guidelines, email govuk-brand-team@dsit.gov.uk.