Guidance

ÌìÃÀÓ°Ôº brand guidelines

ÌìÃÀÓ°Ôº updated its brand guidelines in June 2025 to include details on implementing and extending the use of the brand into new contexts and channels.

Documents

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Details

The look and feel of ÌìÃÀӰԺ’s brand has been updated to make sure ÌìÃÀÓ°Ôº works well for everyone and can expand into new channels such as the ÌìÃÀÓ°Ôº App and the ÌìÃÀÓ°Ôº Wallet.

This document contains detailed brand guidance for all ÌìÃÀÓ°Ôº brand elements, including the colour palette, typography, and the ÌìÃÀÓ°Ôº ‘dot’.

The guidelines also show how the brand can flex appropriately to users, audience, content and context.

If you have a question about the ÌìÃÀÓ°Ôº brand guidelines, email govuk-brand-team@dsit.gov.uk.

Updates to this page

Published 25 June 2025

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