Research and analysis
Research report: online prize draws and competitions market study, assessment of harm and review of potential interventions
London Economics鈥� research into the market for prize draws and competitions in the UK, including whether government intervention may be required in this sector.
Documents
Details
To better understand the prize draws and competitions (PDC) market in the UK, the Department for Media, Culture and Sport commissioned independent research to look at the size and scale of the sector and the extent to which there is any evidence of negative consequences for participants in these types of draws and competitions. This report presents the main findings from this research. It goes on to assess the case for intervention in the PDC market.
Key areas covered in the report include:
- Overall market structure: An overview of the size and scale of the PDC market.
- PDC operator perspectives: Discusses the evidence collected on PDC operators鈥� business models and their associations with charities.
- Players of PDCs: Discusses the evidence collected on the PDC player base. This includes their demographic make-up as well as how and why they participate in PDCs.
- Potential harm associated with PDCs: Assesses the level of transparency and player protection measures in place for PDCs and reviews the evidence about whether there is any harm arising from PDCs.
- Assessing the case for intervention: Considers the case for government intervention in the PDC industry and then assesses potential government interventions.
Updates to this page
Published 26 June 2025